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Save costs.
Using email to communicate with customers is cheaper than a letter and usually cheaper than a fax or telephone call. It is easy to send email to 50 customers at the same time, no photocopying, no envelopes, no postage costs, delivery within a few minutes.
If you place your catalogue on line, your sales force and customers have immediate access to the information and any changes. By encouraging as many of your customers as possible to use the online version, you can save on mailing costs.
The longer your web site is online, the lower the cost per visitor - it is a very cost effective way of reaching large numbers of potential customers.
Raise your profile
A web site is not subject to normal business hours, it promotes and advertises your company to a local, national and international audience 24 hours a day, 7 days a week. The benefit to your company is the potential to generate additional business opportunities.
Having an Internet presence projects your company as a pro-active, dynamic, high tech, forward thinking, customer centred organisation.
Spread news of your new products or services world-wide, instantly.
Ease of contact and customer support
By making your business easy to contact you will benefit from increased customer loyalty and impress new customers with the speed at which you can deal with their enquiries via email. Key personnel can access the email accounts out of normal office hours and reply quickly if necessary.
Orders can be taken over the Internet which removes the delay between contact and order. Customers are more likely to return if the service is fast and efficient.
Save having to answer the same questions over and over again by providing an FAQ section to support new and potential customers.
Provide a feedback/enquiry form so that customers without an email address of their own can contact your company via the Internet.
Match competitors who already have an Internet presence.
Where there are two comparable companies, the company who has an Internet presence will have a greater potential market. Even if you are the market leader, you can increase your potential by being on line. A web site will help to reinforce an image of your company as a leading player.
Tap new markets
An increasing number of companies are using the internet for sourcing suppliers, if your company is not on the Internet, it is less likely to be found.
By providing information over the internet, potential customers can immediately find information about your products or services and decide there and then whether they are suitable. This reduces the delay time for catalogue mailing and could help result in more sales.
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